Insights

Thinking out loud.

Practical writing on AI, growth strategy, and building a business that compounds. No recycled advice — only what we've tested in real client work.

AI & Productivity·5 min read

Why AI tools forget who you are — and what it costs you

Every time you open a new chat, you start from scratch. You re-explain the business, re-set the context, re-establish the tone. Here's why that's a structural problem — and what fixing it actually looks like.

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Julian Peters·April 24, 2026

Growth Strategy·7 min read

Fractional CMO vs. AI platform: what Dutch founders actually need

You need marketing leadership. You can't justify a full-time hire. A fractional CMO sounds right — but so does a €29/mo AI platform. Here's how to think through the real decision.

April 18, 2026Read →

Platform Guide·4 min read

How to build a BusinessProfile that actually sharpens your AI output

A generic BusinessProfile produces generic answers. Here's exactly what to include, what to skip, and how to keep it current — so every agent session starts from a strong position.

March 31, 2026Read →

TopicsAI & ProductivityGrowth StrategyPlatform Guide