How to build a BusinessProfile that actually sharpens your AI output

The BusinessProfile is the foundation of ELVQ. Every agent reads it before responding. Get it right, and your output quality jumps immediately. Get it wrong — too vague, too aspirational, too long — and you're back to generic answers.

This is a practical guide to building a BusinessProfile that actually works.

The profile is a briefing document, not a mission statement

The most common mistake: writing the BusinessProfile like a pitch deck. 'We help businesses grow through innovative AI-powered solutions.' That sentence tells an agent nothing useful. It's too broad to inform specific advice.

Think of it differently. Imagine briefing a new marketing consultant who has 30 minutes to understand your business before giving advice. What would they need to know? That's what goes in the profile.

What to include

Company description (specific, not aspirational)

What you actually do, for whom, at what price point. 'We are a B2B marketing agency serving Dutch professional service firms with monthly retainers between €499–2,250.' Not: 'We help businesses achieve their full potential.'

Target audience (with real specifics)

Name the archetype. Company size, sector, role, problem they're experiencing, and what they've tried before. 'Directors of Dutch law firms with 10–50 employees who have tried hiring a marketing coordinator but found they couldn't manage the output quality.'

Current goals (this quarter, not this year)

Near-term is more useful than long-term. 'Sign 3 new agency clients before July' gives an agent a concrete objective to work toward. 'Grow revenue significantly' does not.

Brand voice (with examples)

Describe tone with real reference points. 'Professional but direct. No fluff. Short sentences. We write like we talk. Think: Basecamp blog tone, not McKinsey report tone.'

Main challenges right now

What's actually hard at this moment? Lead generation, positioning clarity, content volume, conversion rate? Real problems produce real advice.

What to leave out

• Vague value propositions ('we deliver results')
• Historical context that isn't relevant to current decisions
• Every service you offer — focus on what you're actively selling
• Future plans that haven't been decided yet
• Competitor lists unless you're actively positioning against them

Keep it current

The BusinessProfile is a living document. When your positioning changes, update it. When you sign a new type of client, update the target audience. When your goals shift at the end of a quarter, update the goals. Stale context produces stale advice.

A good rule: review your BusinessProfile at the start of each quarter. Anything that's no longer true, remove. Anything that's changed, update. It takes 10 minutes and makes every subsequent session more accurate.

“The difference between a good BusinessProfile and a great one is specificity. The more concrete the inputs, the more specific the output.”